Leading news and thought leadership media platform DotCom Magazine has named The Relentless Collective to its annual list of ‘America’s Most Impactful Privately Held Companies’ and awarded the agency with the Impact Company of The Year Award for 2021. Excellent organizations hold the ability to change...
Two years ago, we posted a version of this post… Like most good ideas, The Relentless Collective was born over a glass of wine and a conversation among friends. Over a monthly catch-up dinner, we shared our challenges and observations regarding the current state of client-agency relationships....
In honor of International Women’s Day, we #ChooseToChallenge the notion that predetermined timeframes dictate how and when we advocate for DEI. When DEI is executed thoughtfully and with purpose, the gifts, accomplishments and great potential of all will be fully realized and celebrated every day,...
Looking at the familiar in an unfamiliar way is how the future is built. The world is broken. Record unemployment, a global pandemic, and climate change fueled by social inequality and unchecked capitalism are rapidly degrading the quality of life for billions of human beings. The...
Public Relations (PR) agencies, at their core, are all about relationships. As with any relationship, being able to trust your partner is key to success. However, over the past few decades, the PR industry has experienced profound challenges and struggled to harness the power of rapidly evolving technologies, digital...
Startup entrepreneurs and the venture capitalists who fund them are fixated on achieving product-market fit, keenly deploying new products and services that satisfy the most pressing needs and latest demands of a target audience. Being scrupulous and intentional helps them know the exact right moment to cut in and disrupt...
Have you ever wondered why certain people in your field rise seemingly out of nowhere to ubiquitous prominence? These are the ones who get all the media attention, deliver the keynotes at top trade conferences and have a line of clients wanting to work with...
In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the...
Over the last two weeks, we have had several calls with clients asking what they should say in light of the systemic racism that many suffer from in this country, and how to address the tragic murder of George Floyd that has set off worldwide protests calling for equality,...
Today, The Relentless Collective announced the launch of its Executive Communications practice focused on helping executives across a variety of industries get the recognition they deserve and move people to action. The Relentless Collective's Executive Communications practice provides white glove service to leaders who are looking...