Startup entrepreneurs and the venture capitalists who fund them are fixated on achieving product-market fit, keenly deploying new products and services that satisfy the most pressing needs and latest demands of a target audience. Being scrupulous and intentional helps them know the exact right moment to cut in and disrupt...
In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the...
In the age of digital transformation and hypercommunication, a stellar executive brand can cultivate key business contacts and unlock a world of opportunity. But there’s a lot at stake when you put yourself out there and make your mark in the public eye. Pitfalls await...
Like most good ideas, The Relentless Collective was born over a glass of wine and a conversation among friends. Over a monthly catch up dinner, we shared our challenges and observations with the current state of client-agency relationships. For example, on the client side, we observed...