executive visibility

31 Jul

Posted at 13:46h in Executive Visibility by
4 Likes

Startup entrepreneurs and the venture capitalists who fund them are fixated on achieving product-market fit, keenly deploying new products and services that satisfy the most pressing needs and latest demands of a target audience. Being scrupulous and intentional helps them know the exact right moment to cut in and disrupt...

19 Jun

Posted at 16:55h in Executive Visibility by
6 Likes

In an age where audiences face information fatigue and consumers are more skeptical than ever of companies and individuals who self-promote, the traditional advertising strategies just don’t get the job done anymore. Instead, consumers are moved by thought leadership, where business leaders provide genuine value to consumers without even the...